Medusacard

Customer & Challenge:

Medusa restaurants previously already offered a loyalty program but relied on a mobile app with limited functionality. Customers found it inconvenient and needed a sense of personalization as the app primarily focused on points tracking and basic benefits, failing to provide an engaging experience.

Our Solution:

The new Medusacard loyalty app addresses these shortcomings and creates a better and more personalized Medusa customer loyalty program. The app is now available on both Android and iOS platforms. It offers new features that create a better customer experience such as:

• Real-time Loyalty Information: Customers can access up-to-date information about their Medusacard points, and available benefits, which they can redeem in all Medusa restaurants.
• Connection to QR Code Ordering: The loyalty app will seamlessly transition you to the QR ordering section, where you can conveniently order your food right from the table and earn points for your order.
• Personalized Recommendations: The app uses customer information to suggest personalized menu recommendations based on their past orders at the specific Medusa restaurant they’re visiting.
• All Medusa Restaurants in One Place: The app provides a list of all Medusa restaurants, along with details about their menus, services, and location information.
• Seamless reservations: Customers can now reserve a table at their favorite Medusa restaurant in a few clicks right through the new app.

Services Provided:

• Product and Project Management: Our experienced product and project manager Michal provided strategic guidance throughout the development process, ensuring the Medusacard app aligned with Medusa restaurants’ business objectives and customer needs, with a focus on personalization and advanced features.
• Development: Our skilled developers Marek and Pali developed the app, creating a new and better Medusacard app accessible for both Android and iOS platforms. We also developed comprehensive analytics tools, detailed documentation, and clear instructions for future development, ensuring a non-vendor lock approach.

Impact:

The Medusacard loyalty app has transformed the way Medusa restaurants interact with their customers, fostering stronger loyalty, creating higher efficiency, and driving business growth through personalization. Customers appreciate the app’s convenience, transparency, and the feeling of being understood.

In conclusion, the Medusacard loyalty app has revolutionized the customer experience at Medusa restaurants. By addressing previous limitations and introducing new features for convenience and personalization, we’ve enhanced customer satisfaction and loyalty. Effective product management and development have aligned the app with business objectives, driving growth and setting a new industry standard.